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Why we started Carbet

Every small businessdeserves to be found.

We’re Carlos and Betania, two engineers who got tired of seeing local businesses charged unfair prices for websites—often $5,000 to $10,000 to get started, plus more than $800 a month to keep them running, with little to show for it.

So we decided to help change the market. We built Carbet to give local businesses the quality they deserve at a fair price, with real people behind the work who answer when you call.

Based in Alexandria, Virginia. Working with small businesses across the U.S.

Black and white portrait of Carlos J. Soto, seated at a wooden table
Carlos J. SotoCo-founder, Automation & Software Engineer
Black and white portrait of Betania Herrera in a dark blazer
Betania HerreraFounder, Chemical, Data & Marketing Engineer

Fair prices. Real quality. People who care.

A story we hear all the time.

An illustrated story based on what business owners tell us. Results vary by business.

OPEN
Rosa opened her own business with everything she had.
BIG SALE!ads, flyers, more ads0 visits$$$$
She paid thousands for a website, ads and flyers. Nothing worked.
z z z
The phone stayed quiet. Some days, nobody came in.
Have you triedCarbet Solutions?
Then a friend told her about Carbet Solutions.
Real people sat down with her, learned her business and built her system, at a price she could afford.
OPENNew callQuote request
The phone started ringing. Customers lined up at the door.
PAM!
Sales. Success. Stability. That is why we do this.
Start your story on WhatsApp (opens WhatsApp in a new tab)

So we built a better way to grow.

Carbet Local Growth gives you the same quality at a price a small business can actually pay, run by real people who care whether it works for you. Follow one customer through the six parts of the system we set up and manage.

  1. A neighbor searches for a service like yours. Your business shows up on Google and Maps, right where they look.

  2. They compare options. Strong, recent reviews make choosing you the easy decision.

  3. They tap through to your website and request a quote in under a minute.

  4. An instant text confirms the request, even while you are on a job.

  5. Months later, a friendly reminder brings them back for the next visit.

  6. Every month, Carbet reviews what is working and tunes the system.

Example

1/6 Get found

A neighbor searches for a service like yours. Your business shows up on Google and Maps, right where they look.

See the plan and price

Real sites we built for small businesses.

Agency quality at a small-business price. Three recent builds, recorded as their customers see them.

An arepa you can spin, right in the hero

STOP 58

Venezuelan arepa stall, Tasmania

Website design and build

What the video shows
  1. An arepa you can spin, right in the hero
  2. What an arepa is, for first-timers
  3. Every arepa on the board, in plain words
  4. Made in front of you: a reel with live captions
  5. The founder's story, in her own voice
  6. A journey you can drag, stop by stop
  7. Market dates that hide themselves once they pass
  8. Real customers, real arepas
  9. A closing note, and one button: find the stall

What clients say

These projects show the specific services Carbet provided to each client. They are not Carbet Local Growth results.

  • STOP 58
  • Lajara Key Group
  • Piccolé Cose
  • PAPELIME
  • Borinquen Hair Salon & Barber
  • JP Signs & Banners
  • Divas Options
Piccolé CoseBeauty and accessories store, Texas

“Working with Carbet has helped us better organize Piccolé Cose’s operations and provide a more complete experience for our customers. They developed our online store and a private system that makes managing products, inventory, and orders much easier. Throughout the process, we have received attentive service, ongoing support, and solutions tailored to the real needs of our business.”

  • Online Store
  • Inventory Management
  • Ongoing Support
PAPELIMENatural beverage brand, Northern Virginia

“Carbet helped PAPELIME establish its digital positioning and launch a consistent social media presence. Through strategic messaging, branded content, and an organized visual system, we created a strong foundation for the brand to connect with customers across Northern Virginia.”

  • Brand Positioning
  • Content Strategy
  • Social Media Marketing

Who we are

We’re engineers and problem-solvers, not a traditional ad agency. One of us has spent more than a decade building software and automation for federal agencies, including the FBI and the U.S. Department of Defense. The other brings a background in chemical engineering, automation, and marketing—with an eye for finding inefficiencies and making things work better.

We started Carbet because small businesses deserve thoughtful, high-quality work at a fair price. And when you work with us, you work directly with us.

Black and white portrait of Carlos J. Soto, seated at a wooden table
  • Harvard CS50
  • Certified Ethical Hacker
  • CompTIA Security+
  • IAT Level II
  • 2x NSF travel scholar
  • Google Android scholar

~10years building systems for federal teams

Carlos J. Soto

Co-founder, Automation & Software Engineer

At Carbet, Carlos handles The platforms, automations and security behind every client system.

Carlos has spent nearly ten years building the systems federal teams rely on. He has delivered as an automation and software engineer at the FBI, J6 at National Guard Bureau Headquarters (U.S. Department of Defense), DARPA, the Pentagon, the Department of Energy, the DEA and the National Science Foundation.

He holds a B.S. in Computer Science, is a Harvard CS50 alumnus, and is a Certified Ethical Hacker, CompTIA Security+ and IAT Level II certified. He earned a Google scholarship in the Android track program, was twice selected as an NSF travel scholar to attend security conferences such as Black Hat, and won a HackPR challenge set by the Puerto Rico Institute of Statistics. At Carbet, he builds the platforms, automations and security behind every client system.

Has delivered or trained with

  • FBI
  • U.S. Department of Defense
  • DARPA
  • Pentagon
  • NSF
  • Harvard CS50
  • Black Hat
  • Speak plainly

    Clear explanations without unnecessary technical language.

  • Build what fits

    Only what your business actually needs, at a price that makes sense.

  • Stay involved

    You talk to the people who build your system, before, during and after launch.

Getting started takes three simple steps

  1. Tell us about your business

    Tell us what you do, the services you offer and the areas you serve.

  2. We build your growth system

    Carbet sets up the right digital foundation for your visibility, trust, lead capture and follow-up.

  3. We manage it

    Carbet keeps your system managed while you focus on serving your customers.

Ready to tell us about your business? It starts with a conversation.

Start the conversation (opens WhatsApp in a new tab)

Frequently asked questions

Clear answers about our services, pricing, timelines and ongoing support.

Still have questions? Chat with us (opens WhatsApp in a new tab)
See all 6 questions

Why does Carbet cost so much less than an agency?

Because we built it that way on purpose. One focused plan, automation that removes busywork, and no layers of account managers between you and the people doing the work. You pay for the work, not for the overhead.

What is Carbet Local Growth?

Carbet Local Growth is our monthly managed service for local service businesses that win customers through calls, messages, forms, quote requests and appointments. Carbet sets up and manages a system designed to improve your Google presence, strengthen your online reputation, capture more opportunities and follow up with potential customers.

Your exact setup, included scope and complete service terms are confirmed in writing before any paid engagement.

How long does it take to get started?

The timeline depends on the scope, the functionality you need and how quickly the necessary content and approvals are provided. Your proposal will include the expected schedule before work begins.

Are domain and hosting included?

Carbet Local Growth includes hosting and maintenance for the website Carbet manages for you. How your domain is handled is confirmed in your proposal.

How does cancellation work?

Complete service terms for Carbet Local Growth, including how cancellation works, will be provided before any paid engagement.

Do you guarantee rankings, leads or new customers?

No. Carbet does not guarantee specific rankings, traffic levels, leads or business results. Search visibility depends on many factors outside any single provider’s control. Carbet provides strategy, optimization, content and ongoing recommendations designed to support measurable improvement.

Your next customer is searching. Let’s make sure they find you.

Tell us what you do and where you work. We’ll confirm your setup and scope in writing before you pay anything. No pressure, no surprises.

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